SAL Advisory — Be the light
We've built our careers on the belief that financial advice should bring transformation to our clients' lives. SAL Advisory is led by Agency leader Kristen Lim (Rep No. LPL200093034) (林佩霖). We serve clients from across Asia in investments, and legacy planning in Singapore. We are building a team of advisors who carry the same values as us — Insightful. Innovative. Integrity. Transformative.
Kristen Lim (Rep No. LPL200093034)
Agency leader & lead adviser
"I came into this industry as a career-changer. Now I build the kind of team I wish I'd had on day one."
Our core values
Four convictions that shape every conversation, every plan, and every advisor we develop.
We bring clarity so clients are guided to the right decisions — not just the most convenient ones.
We seek out-of-the-norm solutions through diversity and daring spirit. The best answer isn't always the obvious one.
We cultivate wealth, trust and relationships honestly. Long-term success is built on it.
We ignite change by leaving things better than we found them — in every interaction and every life we touch.
WHAT WE DO
From insurance to investments and legacy planning, we deliver personalized advisory tailored to you
See our advice areas →Life, health & critical illness, income protection and business protection. Comprehensive insurance solutions from The Great Eastern Life Assurance Company Limited.
Unit trusts and funds, portfolio diversification, goals-based investing and wealth accumulation. Available via the iFAST platform.
Retirement income, CPF optimisation, estate planning and wealth transfer. Accessing legacy structures via Precepts.
Training & mentorship
A four-stage system that takes you from the basics to leading your own team.
01
Licensing, product mastery and the SAL way of advising — the groundwork done properly.
02
Joint client meetings with a senior adviser. Real cases, real coaching, real-time feedback.
03
Run your own pipeline with structured support, review cycles and accountability.
04
Develop your own team and step into mentorship yourself.
Client testimonials
Lim Wen Li
Bird Nest Supplier
"It truly feels like I've struck gold having met Kristen! She's not just incredibly professional and meticulous in her financial planning advice; what's even more remarkable is that she's become a truly trustworthy friend."
Ben P.
Manager
"My financial plan is now more organized with critical gaps covered, and it's comforting to know I have someone who will help me to review continually to ensure I'm covered."
Dr Garrie Giam
Director
"She possesses a wealth of knowledge and sincerity to ensure that her policyholders' financial security is well taken care of."
Guided by purpose
At SAL Advisory, we believe that financial advice should positively impact lives and society at large.
Disclaimer
The views and opinions expressed in this website are solely that of the author and do not necessarily reflect the opinion of Great Eastern Financial Advisers Private Limited (GEFA).
For the avoidance of doubt, GEFA does not make any representations or warranties, express or implied, as to the completeness, adequacy, reliability or accuracy of the information contained in this website.
Further, GEFA expressly disclaims any and all liability relating to or arising from the use of and/or reliance on the information including any errors or omissions, contained in this website.
The information contained in this website is for your information only and should not be considered professional financial advice. It does not take into account the specific objectives, financial situation or particular needs of any person(s).